After three decades of using the same imagery, the Harley Owners Group, or H.O.G., has changed its logo.
H.O.G. went to its members at rallies, chapter meetings, events, training sessions and gas stations, as well as conducted formal surveys, to gauge what riders were looking for in a logo. After those consultations, four designs were brought to the members, with more than 100,000 participating in a vote. The new logo, which was selected overwhelmingly by voters, features a bald eagle and Harley-Davidson’s bar and shield within the O in H.O.G.
“The iconic H.O.G. logo represents the passion of our riders, and no matter where in the world you go, chances are you’ll find a fellow rider wearing it. It’s a global symbol of freedom, independence and love of the open road,” said Harley Owners Group director Ken Knuteson. “As part of our commitment to bring more value to our H.O.G. members, we asked them to help direct the evolution of this powerful symbol.”
H.O.G. has nearly 1 million members belonging to 1,400 chapters in 140 countries.