The strong sales activity from June continued into July for Suzuki’s motorcycle, scooter and ATV dealers. Overall for July, Suzuki Motor of America, Inc., counted double-digit sales gains compared to July 2012 sales. Sales increases were realized in nearly every segment, lead by touring motorcycles with 57 percent growth.
The Suzuki Boulevard C90T B.O.S.S. touring bike has been the recent star of Suzuki’s touring class. Utility ATV sales grew 55 percent, with the Suzuki KingQuad 400ASi powering the group’s success. And with Yoshimura Suzuki Racing’s James Stewart earning his first overall victory of the MX season in July aboard the RM-Z450, motocross bike sales ramped up 40 percent.
“Suzuki and its dealers have worked hard this summer to connect with consumers in a variety of ways,” said Rod Lopusnak, general manager-national sales for SMAI, “and the result of that work is that consumers are shopping for and buying Suzuki motorcycles, scooters and ATV. Our ongoing 50 Years in America anniversary celebration is a big part of those efforts, as are the strong retail finance programs we’ve put in place for consumers.”
The anniversary celebration will reach its pinnacle Aug. 16-18 with a major event at the Indy MotoGP. Suzuki has garnered the event’s largest OEM display space for the Suzuki Fan Paddock at Turn 2, where it will host a 50th Anniversary bash for owners, dealers and anyone interested in Suzuki vehicles. The manufacturer has several special activities planned, including an interactive history display, the unveiling of a new vehicle and much more to entertain friends and fans.
Beyond this event in Indianapolis, Suzuki dealers nationwide continue to offer financing deals, including the company’s just-announced Summer Blowout. The new retail promotion covers the full line of Suzuki products and gives customers purchasing options such as customer cash back up to $1,600, zero percent financing, low monthly payments, or — on select models — financing as low as zero percent plus Yoshimura performance parts.
“We’ve created a variety of easy-access options for customers,” Lopusnak said, “and we’re connecting with customers in ways that give them great reasons to visit a Suzuki dealer and see what the excitement is about.”
Throughout July, Suzuki connected with customers at AMA racing events such as Mid-Ohio and Laguna Seca. Along with anniversary-themed sweepstakes contests, new products and dealerships, and this event promotion, Suzuki encouraged buyers to visit Suzuki retailers.