Tiede leaves Woody’s for Straightline Performance

Straightline Performance has announced that Rick Tiede has joined its company as marketing/public relations manager. Tiede formerly handled International Engineering & Manufacturing, Inc.’s Woody’s Wear clothing and the racer sponsorship program.

At Straightline Performance, Tiede will be charged with planning, directing and implementing marketing activities. Tiede brings with him more than 11 years of experience in sales, marketing, clothing design, race technical information and brand management.

“I am thrilled to be a part of the Straightline Performance team; this is an exciting time to be involved in snowmobile/ATV/UTV performance parts, and I am looking forward to representing a company that has a reputation for being the leader in performance, sales and service,” Tiede said.

Jason Houle, president of Straightline Performance, added, “It is with great excitement to announce that the already strong staff here at Straightline will be expanding with the addition of Rick Tiede. Rick’s years of customer knowledge and experience will not only help with expanding the Straightline Performance products line-up, but also by adding more quality time with our already strong customer base.”

Upon Tiede’s resignation, IEM president Robert Musselman said, “We wish him all the best with his new endeavors and we appreciate the years of service he provided us.”

IEM production manager Mike Phillips has added the race director duties to his position. He will manage all summer and winter racer accounts. Phillips has been at IEM for 22 years, and he has a significant knowledge of Woody’s products and the racing community, the company reported.

“Mike is very passionate about providing top quality products, technical advice and prompt service to all our customers, so there is not a doubt in my mind he will do a fantastic job with this position,” said Mark Musselman, IEM vice president.