The Parts Unlimited / Drag Specialties’ regional showcase at the Anaheim Convention Center in Anaheim, Calif., proved to be a highly successful venture for the renowned aftermarket supplier. Targeting their Western dealers, attendees were treated to over 200 exhibitors over two days of activities in the hotbed of the motorcycle industry.
While the August National Vendor Presentation in Wisconsin is an annual tradition, Parts Unlimited/Drag Specialties wanted to meet its dealers during the spring selling season with both a West and East Showcase.
“The event provided our dealers with a great opportunity to learn and network with the industry’s leading vendors,” said Lou Lopez, Parts Unlimited’s Sales Manager. “Once again, our vendors did an outstanding job helping us to present a very successful event.”
Jim Matchette, Drag Specialties Sales Manager, added “The dealers were excited to see new products first hand and discuss ideas directly with the vendors on how to successfully use the new products to increase their store traffic and sales.”
Saturday afternoon, dealers met with vendors, sales reps, and top industry VIPs in a fun, casual environment. The Showcase provided a special “Meet & Greet” to kick off the weekend. All guests were able to feast on great California cuisine while rubbing elbows with many of Parts Unlimited and Drag Specialties top vendors.
On Sunday, the dealers welcomed well-known industry personalities including Zach Ames and newly-crowned three-time AMA Arenacross Champion Tyler Bowers, AMA Supercross riders Martin Davalos, Tyla Rattray and Josh Grant, custom bike builder Roland Sands, and stunt rider Jason Britton. Sam Wheeler had his Parts Unlimited sponsored streamliner on display complete with several large logos of participating sponsors. Wheeler will try to set a new World’s Land Speed Record of over 400 mph at the Bonneville Salt Flats later this year.
Parts Unlimited / Drag Specialties look forward to another successful showcase as the companies take over King of Prussia, PA this weekend, April 6-7, for their East Regional Showcase.
For more information on Parts Unlimited, visit Parts-Unlimited.com. You can also follow Parts Unlimited on Facebook. For more information on Drag Specialties, visit dragspecialties.com. You can also follow Drag Specialties on Facebook.Click here for reuse options!
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