With the world’s powersports retailers gathering in Indianapolis for the Dealer Expo this weekend, racer-turned-designer Roland Sands is using the limelight to focus attention on what’s next. Namely the 2013 RSD Apparel Collection, which will be highlighted along with the latest helmets from Bell. New additions to the RSD range include the vintage dirt track-inspired Barfly and returning favorites like the Ronin café racer jacket.
Dealers attending the trade show should also keep an eye out for the debut of the Fubar and Vandal textile jackets, an expanded array of women’s wear as well as gloves, tees, headwear and accessories. The gear is intended for all motorcyclists.
“I don’t really place myself in any particular genre of motorcycling, and I think our apparel really echoes this,” says Sands.
“Our friends, customers and those dealers that sell our products have shared their product experiences and the response has been positive and reassuring that our direction is not just ours,” Sands says. “There is a group of people who believe in the quality and timeless style that we aim for with every RSD apparel item we release into production. Through the continuous collaborative energy within RSD, we have pushed further down the road. Our focus on amazing materials, excellent fit and finely tuned style has expanded while staying true to our vision.”
Get a better look at the entire RSD collection as part of the Bell helmet’s display in Booth 813 at the Dealer Expo or at www.rolandsands.com. Remember, RSD gear is available through authorized RSD dealers and riding friendly stores only.