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Motorcycle, ATV sales up in first quarter

The industry saw increases in the ATV, scooter and all motorcycle segments, except off-highway motorcycles, in the first quarter.

Overall, an increase of 6.2 percent was seen in all categories, and all motorcycles (excluding ATV) saw a 6.7 percent year-over-year increase, according to data released today by the Motorcycle Industry Council. The segment with the largest increase was scooters, with a 16.9 percent year-over-year improvement. That was followed by dual-sport motorcycles, which saw a 12.7 percent increase. On-road motorcycle sales rose 8.8 percent over the year-go period. ATV sales increased 5.0 percent compared to the first quarter of 2011.

The only segment to see a decrease was off-highway motorcycles, which saw a dismal March, with a 19.0 percent decrease, and a drop of 6.7 percent for the quarter.

For more on the MIC’s report, see the next issue of Powersports Business.

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