Social Media

QR Codes: Effective marketing tool or just another gimmick?

November 15, 2011

Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link... Read more »

Get more Facebook fans

October 11, 2011

Many dealerships have joined the rapidly growing number of businesses choosing to establish a brand presence on Facebook. Hopefully your dealership has not only set up a page on Facebook, but you are starting to get into the groove of posting engaging content on a regular basis. Now it’s time to take... Read more »

Six benefits of a Facebook business page

June 14, 2011

As traditional marketing methods are now shifting toward social marketing tactics of engagement and relationship building, it is becoming common place to see businesses interacting on Facebook with their customers. If your dealership hasn’t created a Facebook page yet, now is the time to get started.... Read more »

Spend minutes on social media to watch potential customer list grow

May 13, 2011

While sitting through social media seminars and talking to dealers at Powersports Business’ Profit Xcelerator last fall, I kept hearing the same excuse from dealers as to why they hadn’t started a Facebook or Twitter page: they don’t have the time. As an experienced Facebooker and Tweeter, I was... Read more »

Six steps to online video success

March 15, 2011

The popularity of online video viewing continues to grow. This year, more than 68 percent of U.S. Internet users will be watching online video at least once a month. (Source: eMarketer, February 2011) If you aren’t offering video content to your website visitors, now is the time to start. Dealerships... Read more »

Six key website analytics you should be aware of

January 14, 2011

Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website. Your site’s web analytics software can provide you with a wealth of data pertaining to visitor traffic and behavior on your website. Understanding what your statistics... Read more »

Eavesdrop on your customers through social media

August 23, 2010

In Karin Gelschus’ Aug. 3 blog discussing Social Networking Shortcuts, these programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. You should be continuously monitoring who’s making posts to your sites and seeing what they’re posting... Read more »

Social networking short cuts

July 23, 2010

With skeleton crews working overtime to keep dealerships’ doors open, social networking sites are often at the bottom of their To-Do lists. Here are some tools to make managing the sites less time consuming: - or These two sites allow a user to post one item, but... Read more »