Social Media

QR Codes: Effective marketing tool or just another gimmick?

November 15, 2011

Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link... Read more »

Get more Facebook fans

October 11, 2011

Many dealerships have joined the rapidly growing number of businesses choosing to establish a brand presence on Facebook. Hopefully your dealership has not only set up a page on Facebook, but you are starting to get into the groove of posting engaging content on a regular basis. Now it’s time to take... Read more »

Increasing traffic through your online front door

July 12, 2011

You work hard to bring customers through the doors of your brick-and-mortar store by running ads and specials, through direct mail campaigns and email blasts and by hosting events. Are you also focusing your efforts on increasing traffic through your online front door? With the availability and convenience... Read more »

Six benefits of a Facebook business page

June 14, 2011

As traditional marketing methods are now shifting toward social marketing tactics of engagement and relationship building, it is becoming common place to see businesses interacting on Facebook with their customers. If your dealership hasn’t created a Facebook page yet, now is the time to get started.... Read more »

Have you made the social shift?

May 10, 2011

Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product. Where Facebook was once a place for college students to gather, it has now... Read more »

Eavesdrop on your customers through social media

August 23, 2010

In Karin Gelschus’ Aug. 3 blog discussing Social Networking Shortcuts, these programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. You should be continuously monitoring who’s making posts to your sites and seeing what they’re posting... Read more »