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Tag Archives: service department

It’s a game of ‘niches’

A customer purchases a new major unit – a snowmobile – from his favorite dealer. As part of the purchase he also spent $1,500 in performance parts, $900 in service work to install them and $500 on a new jacket to match his sled. His total expenditure is more than $15,000.

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Ask and you shall receive

A customer’s perception of a dealership is based on his entire experience, not just the initial major unit purchase. Every department in the dealership plays an important role in forming the customer’s opinion of the dealership.

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When good management is not enough

I was recently talking to a dealer principal about his direction for the coming selling season. Our conversation centered on the impending removal of his parts manager after more than 20 years. After two decades, what happened?

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