Home » Tag Archives: PowerSports Business

Tag Archives: PowerSports Business

Shoppers emerge on Black Friday

I was pleased this morning when I Googled “Black Friday motorcycle dealer” and found pages upon pages of search data that showed a lot of powersports dealers had their hats in the ring as the first big holiday shopping weekend kicked off.

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Are you participating?

Powersports Business and its bloggers remind you each year that your dealership should be participating in holiday sales, Black Friday and other significant retail days and events. We’ll keep reminding you of that year after year – and provide you unique tips for capitalizing on these days – because showcasing your dealership’s goods while other retailers are promoting theirs is highly important. But one we haven’t yet touched on is Small Business Saturday.

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Are you prepared to serve all customers?

Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I needed nearly everything: a helmet, goggles, a jersey, pants and gloves. I began my hunt on the Internet, just like most customers do these days, but what I found was quite disappointing.

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Are you ready to sell electric vehicles?

As a new vehicle segment enters the market, a new customer is following. Electric vehicles, including motorcycles, side-by-sides and city cars, are growing in popularity and are beginning to be sold more frequently at powersports dealerships.

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Are you responding to your customers?

I was utterly shocked when I recently received an automated email response from a dealer’s information email address that said because of the high volume of emails that are sent to that account, I may not get a response for up to 72 hours.

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