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Are you ready to sell electric vehicles?

July 26, 2011

Everyone knows the roar of a Harley-Davidson. Harley enthusiasts blare their pipes in pride, while non-Harley riders often mock the noise. For many, the roar of the engine brings them as much joy, if not more, than the freedom of the road. These customers are in a group that dealers are used to selling... Read more »

New motorcyclist joins the ranks

June 24, 2011

I have earned my motorcycle license! It’s exciting to say that, especially since I just received it last night. I finally know what it’s like to have only two wheels underneath me while I power a bike. I know what the clutch and throttle feel like in my hands, and I know how to make turns and swerves... Read more »

Custom motorcycle demand changes

April 8, 2011

Though demand for custom motorcycles had dropped, and the economy had taken a downturn, the news of Big Dog Motorcycles’ closing still came as a surprise to many. Just two years ago, the company celebrated its 15th anniversary, and the year prior, it produced its 25,000th bike. However, as former director... Read more »

Quite a testament to a risky product development move

March 25, 2011

Even now, some four years later, it still strikes me as the most aggressive — and thus riskiest — product launch the industry has seen in recent times. The Spyder. It was BRP’s first on-road product bearing the now familiar Y-architecture: Two wheels in the front, one in the back. At the time,... Read more »

A new market share battleground

November 2, 2010

If you’re at all an industry aficionado who revels at watching what niches are suddenly becoming hot, than you had to appreciate Honda’s recent move. Just days ago Honda announced it’s bringing a 250cc sport bike to the U.S. market, something that years ago when 600ccs were flying out of dealerships... Read more »

The most important link in this political chain

October 12, 2010

It is amazing and sad to me as both the senior executive at LeoVince USA and as a lifelong rider that we are just now seeing reaction over California’s new exhaust/emission/sound law, SB435. The Motorcycle Industry Council (MIC), which represents OEMs and aftermarket manufacturers and distributors,... Read more »

How many birthdays are you going to let your stale inventory have?

January 14, 2010

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. More than likely, it’s some special order that was rejected, never picked up, possibly not paid for and only fits an obsolete model or someone’s specific... Read more »

The critical components of every successful marketing campaign

January 11, 2010

There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is your marketing message; No. 2 is targeting the right audience; No. 3 is using the right media method; and No. 4 is... Read more »

The craziest powersports ‘prohibition’

January 7, 2010

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, the enforcement of one is obviously much different that the other. But still, thanks to the lead law enacted... Read more »