Social Media

How are smartphones affecting your sales?

March 10, 2011

A customer looking at one of your bikes is also peering into his cell phone. You can assume he’s texting, e-mailing or using Facebook, right? Not always. More customers today are using smartphones as research tools inside stores. They’re using anything from barcode scanners for comparison of online... Read more »

Erik Buell’s latest project nearly ready to hit the street

March 8, 2011

EBR’s booth at Dealer Expo wasn’t conspicuous. There was no pomp and circumstance, bright lighting, attention-grabbing music or much else to announce the first-ever public viewing of Erik Buell’s new, consumer-ready sport bike. Part of that had to do with the fact that EBR (which stands for Erik... Read more »

If you’re looking for preowned inventory, don’t be scared of auctions

March 3, 2011

I attended my first powersports auction less than two weeks ago in Indianapolis. Man, it was fast. Being a car fanatic, I have watched Barrett-Jackson collector car auctions on TV many times, but those go slow in comparison. During wholesale powersports auctions, units generally sell every 18-22 seconds,... Read more »

Don’t be discouraged by disappointing news

January 21, 2011

Numbers released this week by the Motorcycle Industry Council look grim on the surface. Motorcycle sales were down in 2010, as were those in the scooter and ATV segments. That doesn’t sound good, does it? But there’s good news as well. BMW Motorrad USA posted 2010 gains, as did Ducati North America.... Read more »

Are you giving in to customer wants?

January 11, 2011

With tighter disposable income, customers today are often looking for something more out of a sale. They’re asking, “What can the retailer give to entice me to purchase, or to encourage me to return in the future?” It’s happening in all markets. I’ll admit as a consumer I’ve looked for those... Read more »

Make a customer a friend

December 30, 2010

Every week I get to talk to dealers like you. Whether I’m working on a story for the magazine or one of the Power Profiles, it’s great to have the opportunity to talk to our readership and hear anecdotally what’s going on in the industry, rather than just looking at statistics and general information. Lately,... Read more »

Nifty 50 entries pour in

December 16, 2010

For a couple weeks now, my e-mail inbox has been flooded with images and information about a variety of powersports products and services. There’s a wide selection to look at, from new units to motorcycle parts to apparel to dealer services and more. Each is an entry into Powersports Business’ Nifty... Read more »

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