Social Media

Eavesdrop on your customers through social media

August 23, 2010

In Karin Gelschus’ Aug. 3 blog discussing Social Networking Shortcuts, these programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. You should be continuously monitoring who’s making posts to your sites and seeing what they’re posting... Read more »

An unforgettable story

July 30, 2010

National Best New Dealer, National Best Exclusive Dealer, National Best Marketing and Northwest Dealer of the Year were just some of the numerous awards a Bend, Ore., dealership won. For several years, the dealership, Bend Euro Moto, had more than a few things going right, including 100 percent increase... Read more »

Social networking short cuts

July 23, 2010

With skeleton crews working overtime to keep dealerships’ doors open, social networking sites are often at the bottom of their To-Do lists. Here are some tools to make managing the sites less time consuming: - or These two sites allow a user to post one item, but... Read more »

An inexpensive way to attract consumers

July 12, 2010

A dealership in Appleton, Wis., was approached by the state’s Department of Natural Resources (DNR) about an easy, inexpensive way to get consumers into their store. A DNR office closed just south of the dealership, Appleton Powersports. The office was a validation station where riders got their vehicle... Read more »

Your No. 1 marketing source

July 9, 2010

The National Retail Federation just released a 176-page document outlining how retailers can leverage mobile technology. However, it also pointed out that a whopping 62 percent of retailers haven’t begun or are only in the early stages of laying out a strategy. I’m willing to bet that percentage... Read more »

Opening the floor for conversation

June 25, 2010

Joining the 500 million other Facebook users, Powersports Business has created its own page. This Facebook page is NOT another news feed. Our readers have plenty of resources to get the news, whether it’s through the print magazine, bi-weekly e-newsletter, Twitter or our website, so we’re steering... Read more »

Stupid or brilliant: Part II

June 17, 2010

While I can see some college kids thinking this would be the best money they ever spent, I can’t see the manufacturer making any real money — really an investment down the drain. I do admit it’s hilarious and quite the creative product, but I can’t imagine spending a few hundred dollars on it.... Read more »

Spell out your company’s competitive edge online

June 14, 2010

It’s likely you’ve been asked, “What makes your company different than your competition?” Hopefully you’ve asked yourself that question and answered it. Great. Now spell it out for your customers on your Web site. There was more than $177 billion spent on online sales in 2009 and that number... Read more »

Tapping into an increasingly competitive UTV market

June 10, 2010

You’d never guess UTV sales were believed to be down last year from the number of upgrades and additions this year in both areas of the side-by-side market – utility and sport. Among them was BRP unveiling its first UTV models, the Commander 1000 and 800. BRP is holding nothing back as the Commander... Read more »

Dealer Internet FAQ

June 4, 2010

While we at Powersports Business knew the desire for Web knowledge was high, we were blown away by just how high the need is after we posted our Web exclusive Dealer Internet FAQ article on It started out as an article for just the magazine, but the content transformed into an... Read more »

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