Social Media

Five no-cost ways to make your store more profitable

January 14, 2011

1. Change your Attitude – In 2011, things are heading in a better direction. Changing your outlook, your drive and determinations and the way you look at the business can give you the greatest return at no cost. Maybe except for your pride, but you can’t bank pride… 2. Decide to set a higher... Read more »

Last-minute retail reminders

December 23, 2010

It’s the last days until Christmas. Sales for mainstream retailers have been increasing since November. What categories are up? Electronics and jewelry — in other words, items people want not need! Make every customer that is coming in count. Do your best to make a sale — not just stand there with... Read more »

Share your customer service triumphs

December 2, 2010

The National Retail Federation has announced the top 10 retailers for customer service, as selected by shoppers in the sixth annual NRF Foundation/American Express Customers’ Choice survey. The survey, which asked more than 9,000 shoppers which retailer provides the best customer service, was conducted... Read more »

Be thankful for the powersports community this holiday

November 24, 2010

It is the day before Thanksgiving holiday, there is sentiment I wish to express to the powersports community. I am Thankful for you! I am thankful your continued pursuit in seeking information that will benefit you as a retailer,  For sticking with your pursuits of making a living in the powersports... Read more »

Learn from these top-tier promoters

November 9, 2010

What kind of marketing will best appeal to holiday shoppers? Check out the best of the best. According to a national marketing survey, conducted by BIGresearch last December, Wal-Mart overtook Target as the company with shoppers’ favorite holiday commercials. The list of top 10 holiday commercial/ad... Read more »

Holiday sales push needs to start today!

October 26, 2010

According to the National Retail Federation, 40 percent of holiday shoppers plan to start shopping before Halloween. This means powersports store managers and owners should get their staffs together and plan to do a major merchandising shift for all goods sold in your stores. Holiday planning is more... Read more »

It’s closeout time in the parts department

September 2, 2010

Fall is approaching and now is the time to clear out all summer seasonal products, from gloves to life vests. Each of you should have or are just about ready to have a clearance sale and clean out your retail house. Be aggressive! You can’t afford to tie up your cash flow on stale products that no... Read more »

Retail hoarding

July 30, 2010

Hoarding has come into our consciousness through TV programs showcasing people who have extreme hoarding issues. I had not made a connection of hoarding as a retail problem until I thought of one stand out dealership showroom make over. While leading a multi-line showroom makeover project, the owner... Read more »

“Open House” Discount or not to discount…

May 27, 2010

At a recent open house I attended, the dealership put a 20 percent discount straight across the board on all apparel products sold that day. They made signs in bright green paper and hung them on the walls and fixtures. As a result, the store looked like it had large green markers everywhere. Unless... Read more »

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