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Tag Archives: Internet

Be successful with e-commerce

Many dealerships offer their customers the added convenience of online shopping for parts and accessories. With so many sites offering the same products, it can be a challenge for a dealership to find success in the e-commerce arena.

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Are you responding to your customers?

I was utterly shocked when I recently received an automated email response from a dealer’s information email address that said because of the high volume of emails that are sent to that account, I may not get a response for up to 72 hours.

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Have you made the social shift?

Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product.

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Internet inquiries: Respond by e-mail or telephone?

More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail leads, but is the “best practice” to respond by e-mail or by telephone?

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Building your website traffic through search engines

The majority of a website’s search engine traffic comes from Google, Yahoo or Bing. Have you checked recently to see how your site is ranking with these search engines? If you are looking to improve the ranking, there are steps that you can take to optimize your site.

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