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Harley dealers, Dunlop team up for rebate

whitewall, Dunlop, wheel, tire, tread, 101976

April 2, 2014

News release MILWAUKEE (April 2, 2014)  Participating Harley-Davidson® dealers and Dunlop® are teaming up to offer a $40 consumer mail-in rebate on a set of Harley-Davidson-branded Dunlop tires purchased between March 1 and April 30. The offer applies to a set of two new H-D/Dunlop tires (excluding... Read more »

Harley-Davidson Street 750 gets on the ice at X Games


January 23, 2014

News release The world’s hottest new motorcycle hits the ice today at X Games Aspen. Harley-Davidson — one of the newest X Games sponsors — is teaming with ESPN to feature motorcycle ice racing as an X Games Aspen exhibition sport. Following Harley-Davidson’s customer-centric approach, fans will... Read more »

Harley-Davidson Q4 U.S. retail sales up 10-13 percent, analyst says


December 6, 2013

U.S. retail sales of Harley-Davidson motorcycles in October-November quarter-to-date “are tracking up 10-13% driven by strength across all Harley product families,” according to a research note provided to Powersports Business by Wells Fargo Securities analyst Tim Conder. Conder goes on to write... Read more »

Industry responds to Japanese earthquake

March 29, 2011

When the world learned of the devastation in Japan that followed an earthquake and tsunami on March 11, people everywhere were shocked and saddened. Once that shock wore off and reality sunk in, big questions began to pop up in the industry. With the Big Four motorcycle manufacturers and suppliers for... Read more »

Erik Buell’s latest project nearly ready to hit the street

March 8, 2011

EBR’s booth at Dealer Expo wasn’t conspicuous. There was no pomp and circumstance, bright lighting, attention-grabbing music or much else to announce the first-ever public viewing of Erik Buell’s new, consumer-ready sport bike. Part of that had to do with the fact that EBR (which stands for Erik... Read more »

The biggest news from the V-Twin Expo …

February 8, 2011

CINCINNATI — … has got to be Tucker Rocky’s renewed focus on the V-twin aftermarket business. Tucker Rocky President Steve Johnson told Powersports Business the national distributor is “pushing a restart button” on Biker’s Choice, its V-twin arm. The restart includes additional resources... Read more »

Key Harley dealer metrics highlighted in survey

July 14, 2010

Harley-Davidson is heading into its annual summer dealer show with some positives in the marketplace — improved used prices and better new unit inventory — and unfortunately some negatives — the number of dealers selling below MSRP. That's according to a survey of 40 Harley-Davidson dealers... Read more »

How many birthdays are you going to let your stale inventory have?

January 14, 2010

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. More than likely, it’s some special order that was rejected, never picked up, possibly not paid for and only fits an obsolete model or someone’s specific... Read more »

The critical components of every successful marketing campaign

January 11, 2010

There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is your marketing message; No. 2 is targeting the right audience; No. 3 is using the right media method; and No. 4 is... Read more »

The craziest powersports ‘prohibition’

January 7, 2010

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, the enforcement of one is obviously much different that the other. But still, thanks to the lead law enacted... Read more »