Social Media

What are customers using their smartphones for?

March 22, 2011

Think for a second how often you see cell phones in your daily life. At the mall, teens are using them to text each other; at the airport, business people are perusing their e-mail, and in your dealership, customers are price checking and researching purchases. The first two scenarios aren’t a big... Read more »

How are smartphones affecting your sales?

March 10, 2011

A customer looking at one of your bikes is also peering into his cell phone. You can assume he’s texting, e-mailing or using Facebook, right? Not always. More customers today are using smartphones as research tools inside stores. They’re using anything from barcode scanners for comparison of online... Read more »

Erik Buell’s latest project nearly ready to hit the street

March 8, 2011

EBR’s booth at Dealer Expo wasn’t conspicuous. There was no pomp and circumstance, bright lighting, attention-grabbing music or much else to announce the first-ever public viewing of Erik Buell’s new, consumer-ready sport bike. Part of that had to do with the fact that EBR (which stands for Erik... Read more »

How’s your attitude?

February 25, 2011

It’s a simple question, but a potentially powerful one in this climate. “How’s your attitude?” was a question that was answered by every dealer during a recent 20 group session that I attended. Their overall attitude echoed what I’ve witnessed throughout the industry over the winter: Generally,... Read more »

Add these to your to-do list for Dealer Expo

February 14, 2011

If you’re planning to attend Dealer Expo this week, we’ve put together a couple items to add to your to-do list. Here they are, in no particular order: Want to check out the hottest products and services that will be showcased at Indy this year? Check our Jan. 17 and Feb. 7 editions for the Nifty... Read more »

The biggest news from the V-Twin Expo …

February 8, 2011

CINCINNATI — … has got to be Tucker Rocky’s renewed focus on the V-twin aftermarket business. Tucker Rocky President Steve Johnson told Powersports Business the national distributor is “pushing a restart button” on Biker’s Choice, its V-twin arm. The restart includes additional resources... Read more »

Don’t be discouraged by disappointing news

January 21, 2011

Numbers released this week by the Motorcycle Industry Council look grim on the surface. Motorcycle sales were down in 2010, as were those in the scooter and ATV segments. That doesn’t sound good, does it? But there’s good news as well. BMW Motorrad USA posted 2010 gains, as did Ducati North America.... Read more »

An important step in the trade-in discussion

January 18, 2011

Tell me if this doesn’t sound familiar. You’re working with a customer on a trade-in, determining what you’re willing to pay for their used unit and what they’re willing to sell it for. They say, “I want $4,000 because I see it listed at Craigslist and eBay for at least that price!” You say... Read more »

Are you giving in to customer wants?

January 11, 2011

With tighter disposable income, customers today are often looking for something more out of a sale. They’re asking, “What can the retailer give to entice me to purchase, or to encourage me to return in the future?” It’s happening in all markets. I’ll admit as a consumer I’ve looked for those... Read more »

Forecasting 2011’s industry sales

January 7, 2011

If we do see a rebound in industry sales, what department are we most likely to see that jump in revenue in? That forecasting question is one we asked 150 dealers from around the nation exactly one year ago. Their thoughts: The highest percentage (29 percent) believed it would come in service; A slightly... Read more »

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