From the Editors
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What are customers using their smartphones for?
Think for a second how often you see cell phones in your daily life. At the mall, teens are using…
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How are smartphones affecting your sales?
A customer looking at one of your bikes is also peering into his cell phone. You can assume he’s texting,…
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Erik Buell’s latest project nearly ready to hit the street
EBR’s booth at Dealer Expo wasn’t conspicuous. There was no pomp and circumstance, bright lighting, attention-grabbing music or much else…
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How’s your attitude?
It’s a simple question, but a potentially powerful one in this climate.
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Add these to your to-do list for Dealer Expo
If you’re planning to attend Dealer Expo this week, we’ve put together a couple items to add to your to-do…
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The biggest news from the V-Twin Expo …
Tucker Rocky President Steve Johnson told Powersports Business the national distributor is “pushing a restart button” on Biker’s Choice, its…
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Don’t be discouraged by disappointing news
Numbers released this week by the Motorcycle Industry Council look grim on the surface. But there's good news as well.
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An important step in the trade-in discussion
Tell me if this doesn’t sound familiar. You’re working with a customer on a trade-in, determining what you’re willing to…
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Are you giving in to customer wants?
With tighter disposable income, customers today are often looking for something more out of a sale. They’re asking, “What can…
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Forecasting 2011’s industry sales
If we do see a rebound in industry sales, what department are we most likely to see that jump in…
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