Social Media

The new economy ‘win’

September 2, 2011

Recently I have found myself in more than a few discussions with friends and colleagues where I have mentioned that although I have recognized a year filled with personal and professional success, it is getting harder to recognize a win. If you have been in the powersports industry for more than five... Read more »

New products in retail emerge

April 26, 2011

Last month, I attended the Global Shop retail solutions trade show. Each year I have two missions: one, to seek out new products and systems to aid visual display needs, and two, seek information and hear the talking points the retail industry is discussing. I also sourced and discovered products and... Read more »

It’s closeout time in the parts department

September 2, 2010

Fall is approaching and now is the time to clear out all summer seasonal products, from gloves to life vests. Each of you should have or are just about ready to have a clearance sale and clean out your retail house. Be aggressive! You can’t afford to tie up your cash flow on stale products that no... Read more »

How many birthdays are you going to let your stale inventory have?

January 14, 2010

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. More than likely, it’s some special order that was rejected, never picked up, possibly not paid for and only fits an obsolete model or someone’s specific... Read more »

The critical components of every successful marketing campaign

January 11, 2010

There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is your marketing message; No. 2 is targeting the right audience; No. 3 is using the right media method; and No. 4 is... Read more »

The craziest powersports ‘prohibition’

January 7, 2010

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, the enforcement of one is obviously much different that the other. But still, thanks to the lead law enacted... Read more »