Social Media

The building blocks of empowerment

October 27, 2011

First of three in series. Your whole team knows what to do and is clear on what is expected, right? Hmm… is this something you know for sure, or do you surmise this? Just because that new counter kid knows a computer and rides a dirt bike doesn’t mean he knows what to do at his job. The same applies... Read more »

Build pre-show buzz

September 27, 2011

Powersports show season is right around the corner, and winter will be here before you know it. What plans are you working on to build your own display traffic? How about all the leads you received from your manufacturers, inventory portals and your own website? They’re all great sources of potential... Read more »

A success story: How one dealership did it

September 23, 2011

Here comes fall. Things slow down, and reassessments start – the “What ifs.” What if you did this or didn’t do that, what would be different? Clear-headed assessment can be one of the hardest things we do. But when done properly, it’s like turning on a 1,000-watt light bulb, and it shows what... Read more »

Leadership in your dealership

March 18, 2011

What qualities does it take to be a good leader? Do you look at leadership as being the work of dealer principals, general managers and department managers? If you believe that your leaders are just your managers, think again. Every employee that we have has a responsibility to practice leadership. Leaders... Read more »

Six ideas to get started on YouTube

May 3, 2010

With the recent news of Facebook passing Google as the most visited site, we can not forget about the second most used search engine on the Web: YouTube. Is your business using YouTube? Do you have a YouTube profile? YouTube is a great tool to communicate with your customer on a consistent basis. If... Read more »