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Tag Archives: Colleen Brousil

Beacons enable hyper-targeted in-store offers

By Colleen Brousil

While connecting customers with in-store specials via their mobile devices isn’t necessarily a new phenomenon, beacon technology takes the concept to a whole new level. Introduced in December, Apple’s industry-leading iBeacons use Bluetooth low-energy technology to communicate with nearby mobile devices. iBeacons can send the shopper coupons and other offers while they are literally standing in your dealership. These hyper-targeted ...

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