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Tag Archives: Brad Smith

Get a jump on show follow-up

Most new prospects who visit a dealer’s booth for the first time aren’t ready to commit on the spot. In fact, most sales are closed with prospects that dealers have been working with for a while, even as far back as past shows. Motorcycles, ATVs and other powersports products are luxury purchases that often require a long-term research and buying process, so this first visit usually marks the beginning of the sales process, not the sale per se.

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