1600 Main St.
Brockton, Mass. 02301
Racing is a large part of the dealership’s character. The original owner who opened the dealership in 1955 was involved in multiple racing groups, from off-road to closed-course competition. Former owner George Dunbar applied his passion for the industry to his dealership, G.C. Dunbar Motorcycle, says owner Thomas Fournier. “It was a European-specialty motorcycle shop to serve enthusiasts who wanted an alternative to what was commonly available,” he said. “George Dunbar started selling and servicing BMW, DKW, Hercules, Moto Guzzi, Moto Morini, Sachs, Triumph, Vespa and Zundapp, with some brands coming and going from the market over the years, and some still sold and serviced today, such as Ducatis and BMWs.” Fournier bought the dealership in the early 1980s and changed it to the current name. Like Dunbar, Fournier is a mega racing enthusiast. He has numerous victories in the Lightweight Super-Twin Championship at Daytona and later went to vintage racing. He’s still racing today.
“Our greatest concern is that our customers leave with a smile on their face and a good feeling in their heart,” said Fournier.
All accessories and apparel are hot sellers for Dunbar Euro-sports, says Fournier. As far as units, the BMW S1000RR and Ducati Multistrada 1200 are the dealership’s best-sellers.
CUSTOMER BUYING TRENDS
More people have been coming back to motorcycling after taking a hiatus for a number of years, says Fournier. “More and more customers miss the feeling of riding,” he commented. “Those who stopped riding for 20-30 years are now getting back to rekindle their previous experiences, to find the love they have missed.”
Keeping in constant contact with its customers is a priority for the dealership. For starters, they have a new, improved Web site, says Fournier. Also to keep in touch with its customers and prospects, the dealership uses a few different social networking sites, including Facebook, Twitter and Myspace, notes Fournier. The sites generate more buzz about what the dealership has going on, including events. All season long, the dealership hosts Hot Dog Saturday, which is basically a lunch for whoever wants to come.
PARTS AND SERVICE
Dunbar Euro-sports prides itself on keeping the store clean and inviting, especially the service department. “We have one of the cleanest service departments in the country,” said Fournier. The service technicians are BMW and Ducati certified as well as motorcycle enthusiasts, notes Fournier.
WORDS OF ADVICE
“Make it fun for everyone,” said Fournier. PSBClick here for reuse options!
Copyright 2010 Powersports Business