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Harley-Davidson dealership hosts Rolling Stone Fashion Week event


February 10, 2016

Harley-Davidson of NYC and Rolling Stone will co-host an exclusive Fashion Week event at the dealership, according to a Rolling Stone article. Guests will include well-known celebrities, including performances by Ludacris and DJ Cassidy. The party will also celebrate Harley-Davidson’s Black Label Collection. The... Read more »

Custom bike builder partners with aftermarket product line


February 9, 2016

News release HardDrive American V-twin Products and Jesse Rooke are pleased to announce the formation of an alliance that will see the bike builder serve as HardDrive’s creative ambassador for the foreseeable future. Rooke brings years of custom bike building experience and his own unique style to... Read more »

Tucker Rocky/Biker’s Choice adds to QuadBoss line


February 9, 2016

News release Tucker Rocky/Biker’s Choice is pleased to announce the addition of the 5,000 lbs. Winch to the QuadBoss line of products. QuadBoss is a leading manufacturer of high- quality ATV and UTV gear and apparel. The QuadBoss 5,000 lbs. winch gives the user a three-stage, metal-planetary gear system... Read more »

BRP wins multiple design awards

Outlander L static

February 9, 2016

News release BRP products were recognized with 11 design awards from four separate design organizations worldwide in 2015, a record for the company since receiving its first from Design Canada in 1984. Of special note, the Can-Am Spyder F3 roadster launched just last year has already won four prizes... Read more »

EFG, NPA partner on Certified Pre-Owned Program


February 9, 2016

EFG Companies, the innovator behind the award-winning Hyundai Assurance program, today announced the launch of a Certified Pre-Owned Program designed specifically to grow powersports dealer business and drive loyalty through National Powersport Auctions (NPA), the number one provider of auction and remarketing... Read more »

Yamaha releases fiscal 2015 results


February 9, 2016

Yamaha Motor Co., Ltd. (Tokyo: 7272) announces results for the current consolidated accounting sales were 1,615.4 billion yen, an increase of 94.1 billion yen (6.2 percent) compared with the same period the previous fiscal year. Operating income was 120.4 billion yen, an increase of 33.2 billion... Read more »

Küryakyn to debut audio line in Cincy

February 4, 2016

Leading aftermarket motorcycle parts manufacturer Küryakyn Holdings, LLC today announced its partnership with MTX Audio, of the MiTek Electronics and Communications Group. The all-new Küryakyn RoadThunder by MTX line is a collection of high-performance motorcycle audio products that will be available... Read more »

Dealership group to add seventh location

February 4, 2016

With the beginning of a new year Scott Fischer Enterprises announced new developments in their business strategy that include the addition of another dealership and personnel changes and additions. A leader in the industry for nearly 30 years, the company is capitalizing on strong organizational health... Read more »

European brake pad manufacturer adds North American agency


February 4, 2016

After securing Chris Jensen as the new brand manager in 2015, SBS sought out an agency of record that would partner with corporate and North American operations to provide in-industry consulting and marketing/brand direction within the unique riding segments available within the market. “We hired Velocity... Read more »

BRP announces training center construction

February 4, 2016

BRP officials announced that the OEM intends to set up a global training facility at its Sturtevant, Wis. location for “technicians to learn about BRP’s marine, snow and all-terrain vehicles,” according to an article in The Journal Times. The construction plan includes both building a training... Read more »

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