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Bell Helmets announces multi-year partnership


Bell Helmets, one of the industry’s most iconic brands and a leader in innovative head protection, announces a multi-year agreement with the 75 year old vanguard of London’s petrol culture and home of the original cafe racer — Ace Cafe London. The transatlantic partnership will fuse the history, authenticity and credibility of the two historic brands in the creation of ...

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China 2016: Hisun USA dealer trip, Part II


Powersports Business editor in chief Dave McMahon was glad to accept an invitation to attend the Hisun Motors USA dealer incentive trip to the Hisun factory in China from April 9-16. Following is the second installment of photos from Chongqing, home of the 7.1 million square foot Hisun factory. Dave' stay in Chongqing also included a journey to the Ducati ...

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HJC Helmets to release Marvel helmet line


HJC Helmets announces a very special lineup of Marvel helmets. With the ever increasing popularity of Marvel Entertainment, HJC has just the superhero helmets everyone has been waiting for. The first helmet lineup to be launched will feature Marvel’s Captain America on HJC's most popular CL-17 model and the Iron Man on IS-17 model with a special amber face shield. ...

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Yamaha tops P1 AquaX pro opener in Daytona


Yamaha WaveRunner racers prevailed over rough surf and tough competition to finish 1-2-3 at the P1 AquaX pro opener held April 23-24 in Daytona Beach, Fla. Yamaha FX SVHO rider Chris MacClugage led the Yamaha contingent to finish first overall in the Pro Enduro class with FZR rider Aero Aswar and FX SVHO rider Brian Baldwin finishing 2-3 respectively. Pro ...

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Cobra Electronics acquires WASPcam


Cobra Electronics, held by Cedar Electronics and the leading designer and marketer of award-winning automotive, mobile and consumer electronics, today announced the acquisition of WASPcam; maker of affordable, high-performance HD action-sports cameras and accessories for outdoor enthusiasts around the world living the PROVE IT lifestyle. The acquisition further extends Cobra's growing portfolio of category-leading consumer electronics products that include radar ...

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Wine, Levatich get interview time on Bloomberg (video)

Harley-Davidson's chief executive officer Matt Levatich sat down with Matt Miller to discuss the OEM's Q1 results, according to Bloomberg. The pair discussed "increased competition in the United States and plans to grow the brand beyond its core customer." Polaris CEO Scott Wine also participated in a "Bloomberg Markets" segment, discussing Indian Motorcycle's latest redesign and revival and the success ...

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Royal Enfield partners with ThunderRoad Financial


Royal Enfield North America is proud to announce ThunderRoad Financial as their consumer financing partner. Beginning on May 1, 2016  ThunderRoad Financial will start offering national retail financing to participating Royal Enfield North American dealers. This partnership will provide these dealers with more opportunities to sell motorcycles to buyers across the credit spectrum. "Our partnership with ThunderRoad Financial provides Royal Enfield ...

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China 2016: Hisun USA dealer trip, Part I


Powersports Business editor in chief Dave McMahon was glad to accept an invitation to attend the Hisun Motors USA dealer incentive trip to the Hisun factory in China from April 9-16. This week, we'll share some photos from the journey, with different locations featured each day. Dave made his third trip to China in three years; the powersports industry is ...

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Ducati reveals plans for 90th anniversary celebration

From the Sala Rossa of the City Hall of Bologna, Claudio Domenicali (Ducati CEO) and Virginio Merola (Mayor of Bologna) officially open Ducati's 90th anniversary celebration.

News release The first 90 years of Ducati are a long tale of events and facts that make the brand absolutely unique. After its establishment in 1926, in 1946 the company began producing motorcycles that were soon to acquire their characteristic racing nature - featuring exclusive Desmodromic timing engines, innovative design and state-of-the-art technology, as well as a strong commitment ...

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Suzuki offering 0 percent financing for 60 months through June

Suzuki Motor of America, Inc. has rolled out a “Get Excited About Nothing” retail financing program that allows consumers to pay 0 percent financing until 2021 on select models for qualified buyers. The program is as low as 0 percent APR financing for 60 months on select new and unregistered models, and is available through Sheffield Financial, A Division of ...

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