Sportsman Country hires five district sales managers

Sportsman Country, the newly-formed distributor of Bennche, Massimo and Linhai ATVs and side-by-sides, has hired five district sales managers who will play a vital role in the new go-to-market strategy for the Garland, Texas-based company. 

The new DSM hires include: Woody Clark — Eastern Mid-West district sales manager, a former U.S. events coordinator for Kymco USA; Shea Fouchek — South Central district sales manager, who was most recently a regional sales manager for independent sales agency, Brand Power USA; Kevin Johnston — Northeastern district sales manager, who was most recently a DSM for Kymco USA; Melinda McKay — Mid-Western district sales manager, who  was most recently a DSM for Kymco USA; Branon White — Central East Coast district sales manager, who was most recently a DSM for Kymco USA; Jason Walling, formerly a DSM for Kymco USA, has been named director of Marketing for Sportsman Country.

Additional DSM hires are expected to be announced in the coming months.

“With the expansion of our new district sales managers and marketing staff, our mission is to, first and foremost, elevate our standard of customer service,” said Johnny Tai, Sportsman Country CEO. “I always welcome good talent to the team and the timing was just right for both parties to embark on this new endeavor. Their passion, experience and relationships are invaluable to our growth plans, as we aim to develop the Sportsman Country distribution platform. Sportsman Country is comprised of the Bennche, Massimo and Linhai brand names, which will continue to evolve, as we transform the way our customers perceive the Asian powersports market.” 

Sportsman Country dealers will gather at the company’s headquarters on March 25-26 for a dealer meeting that also will include tours of the company’s facilities and product demos on their test track. Retail lenders will also be on hand.