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MAG names new Retail Group president

Motorcycle Aftermarket Group announced that effective immediately Zach Parham will assume the position of president of MAG Retail Group, which includes Motorcycle Superstore and J&P Cycles. Parham replaces Kevin Strawbridge, who is stepping down to pursue new opportunities.

Zach Parham, 32, has been with the company for 10 years and his most recent role was vice president, Merchandising and general manager for J&P Cycles. He has been a member of the MAG Retail Group Leadership Team for several years and has held roles of increasing responsibility throughout his tenure with the company. Parham takes the reigns after helping J&P Cycles achieve its best retail sales month in the company’s 38-year history in April. Motorcycle Superstore achieved an enviable 9.3 (out of 10) customer satisfaction score in May, as measured by BizRate.

“It’s an honor to represent these legendary brands and I am eager to lead our talented team towards a successful future,” said Zach Parham. “Kevin led us through some difficult but important changes, which have set us up to take the business to the next level. I’m driven by our relationship with our customers and am committed to make our customer experience even better by being the innovator in motorcycle industry retail.”

“We appreciate the work that Kevin and Zach have done to transform our retail business. Consolidation of operations, improvement in fulfillment and expansion of our customer support are improvements that our customers feel,” said Andy Graves, president of Motorcycle Aftermarket Group (MAG).

Zach is the second-generation Parham to lead J&P Cycles. Zach’s father, John Parham founded J&P Cycles in 1979 and led the company until its sale to MAG.

Zach Parham’s appointment is effective immediately and Strawbridge will remain with the MAG Retail Group through July 31 to support the transition. 

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