With more than 600 million monthly active users and more than 200 million daily users, Instagram is becoming a marketable force for small businesses. According to a report from AdAge.com, Facebook recently cited Instagram as "one of the most important parts of its current advertising strategy."
In fact, last year Instagram launched several business tools that can be useful to small businesses, including simplified analytics and profiles. In addition, Instagram can help dealerships gain direct responses. According to Instagram, 60 percent of its users familiarize themselves with products and services on the platform. Then, 75 percent take direct action after being inspired by a branded post.
With an increase in popularity in visual content and mobile video, Instagram can be a useful tool to promote small businesses.
Read the full article from AdAge, here.
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