Cycle Trader, Rever partner on benefit rides
Cycle Trader, one of the most prominent providers of motorcycle classifieds advertising in the country, has announced a new partnership with Rever and the Pediatric Brain Tumor Foundation (PBTF).
The Cycle Trader Challenge for the Kids launched throughout the month of September and encouraged riders to log their traveled miles in Rever, a newly launched app bringing together motorcycle enthusiasts like never before. Similar to other map-based mobile apps that track covered distances, Rever lets riders plan, record and share their trips with other riders. The platform has also partnered with Ride for Kids, a nonprofit organization sponsoring motorcycle rally events all over the country to raise money for pediatric brain tumor research.
The Challenge for the Kids ran throughout the month of September, with the goal of reaching 250,000 miles logged by motorcyclists in the app by the end of the month. Enthusiasts surpassed the goal by September 19 and continued to ride throughout the month, achieving over 380,000 total miles and 4,695 rides by September 30. As a result, Cycle Trader will provide funding for the Pediatric Brain Tumor Foundation to award college scholarships to three childhood brain tumor survivors.
“The PBTF is honored to be a recipient of this generous challenge,” said Tiffany Armstrong, vice president of campaign development for Ride for Kids. “Cycle Trader has been a wonderful partner in promoting our Ride for Kids program, the longest running charity motorcycle event in the country, and their investment in our scholarship program is deeply appreciated.”
“We were very excited about working with Cycle Trader and Ride for Kids on this challenge,” said Rever co-founder Justin Bradshaw. “This was an incredible opportunity to engage with the motorcycle riding community and focus on a common cause that has a huge impact on kids’ lives. That’s a powerful thing, and something we’re proud to be part of.”
“With millions of riders on our site each month, we encouraged our Cycle Trader fans to join the challenge and help make a difference in the lives of these children. The Rever app is a great tool for keeping track of rides and logging miles — plus we were able to support a great cause. It was a win-win for everyone participating,” said Paige Bouma, vice president of Cycle Trader, part of Dominion Enterprises’ Recreational Brands Division.
The Rever app is available for download on both Google Play and iTunes. Cycle Trader would like to thank all of the riders who participated nationwide in the challenge and encourages enthusiasts to continue to get out and ride!
