BRP is amplifying its efforts to provide avalanche education and awareness by sponsoring more than 40 free seminars throughout North America for the seventh straight year, and adding two strong partners to further the effort. New this year is support for the seminars from Backcountry Access (BCA), one of most well-known and respected manufacturers of avalanche safety equipment in addition to joint sponsoring of the new Backcountry Ascender online education platform. Combined, the two platforms will ensure an increased number of riders have access to essential tools for avalanche education.
More than 13,000 snowmobilers have taken part in Ski-Doo-sponsored avalanche awareness seminars since 2009. The in-person seminars offer engaging content for riders of all skill levels, and riders of all brands are welcome and encouraged to attend. Those who register to attend are also encouraged to bring their friends and riding buddies to ensure people they ride with are also well informed.
In addition to sponsoring seminars, BRP and BCA are also teaming up with Backcountry Ascender, a recently-unveiled online platform. It is free, and is a self-directed program that provides basic avalanche education and encourages traditional courses to advance to higher levels. Much of the course content can be completed online, and it will direct users to relevant in-person courses like the BRP/BCA-sponsored seminars. Backcountry Ascender is supported by the International Snowmobile Manufacturer’s Association (ISMA), of which BRP is an active member.
“Safety is a priority for BRP, which is why we are so deeply involved in the promotion of avalanche education,” said Mathieu Laforest, Global Ski-Doo Marketing director. “Together with our dealers, we’ve worked with experts to design snowmobile-specific seminars that are educational and engaging for participants. With the addition of Backcountry Ascender and BCA this year, we’re looking forward to raising the level of awareness and education even further.”
Copyright 2016 Powersports Business