EagleRider, the world’s largest motorcycle rental and tour company, announced the appointment of Chris Soder and Thomas Gartland to the company’s Board of Directors.
“We’re thrilled to have these two seasoned leaders on board, sharing their knowledge of customer experience, eCommerce and tourism to elevate our global business,” said Chris McIntyre, CEO and co-founder of EagleRider. “We think Chris and Tom are a natural fit and will ensure EagleRider remains the innovative experience brand built on a passion for motorcycle travel.”
Soder recently retired as CEO of priceline.com, an operating business of The Priceline Group, having spent more than 15 years with the leading online travel agency. After joining Priceline as President of hotel service, he led various business units within the company, including the development and launch of priceline.com’s cruise and package offerings.
“I’m excited to be part of a company where, first and foremost, the focus is on delivering an incredible customer experience,” Soder said. “EagleRider brings a unique element of liberation and adventure to traditional motorcycle tourism. I’m excited to contribute to this groundbreaking company.”
Gartland previously served as president of North America for the Avis Budget Group, which includes the company’s U.S. and Canadian operations of the Avis, Budget Trucks, Payless and Zipcar brands. Prior to that, he led the sales, marketing and customer care division of the group as executive vice president, overseeing revenue-generating activities and senior-level customer interactions. He currently serves on the board of directors for ABM Industries and Xenia Hotels. Gartland brings revenue generation and profit enhancement expertise to EagleRider.
“I’m glad to be lending my industry perspectives to a great vehicle experience company like EagleRider,” said Gartland.
Soder and Gartland each bring extensive leadership portfolios and an in-depth understanding of the travel industry to the EagleRider brand. Having been instrumental to the success of major travel brands, both have unique insights of the online travel business and how to succeed in an increasingly competitive landscape with growing global consumer demand.
“Priceline changed the way Americans book online travel. Avis Budget Group is one of the world’s leading car rental companies that built its brand on delivering exceptional customer experiences. Soder and Gartland bring to EagleRider that same pioneering spirit and entrepreneurial vision to the world of two-wheels,” said McIntyre.