Cardo Systems, Inc. (Cardo), the global market leader in motorcycle communications and manufacturer of the renowned scala rider line of products, announced the addition of industry veteran Kevin Nixon to its team. Nixon will serve as Cardo's marketing director for North America from his home base in Southern California and interface with all segments in the industry, including media and sales channels. Kevin is an avid rider and vintage-racing enthusiast who joins the team after 14 years with various companies in the powersports industry.
Nixon gained his professional experience as manager of marketing with a range of important industry players and brands, including AIMExpo, Twisted Throttle, and Vanson Leathers. “With his well-rounded marketing experience and impressive knowledge of the motorcycle industry, Kevin will make a very valuable addition to our team.” said Abraham Glezerman, Cardo's founder and CEO. “By bringing Kevin on board, we reiterate our commitment to keep strengthening Cardo's lead position as the market's premium brand in motorcycle communications."
Kevin Nixon said: "I am happy to join a company which is not only known for its best-in-class products, but also for its unmatched innovative spirit. Communication devices have grown into a key product category in powersports and Cardo’s DMC Technology is a true game-changer in the marketplace. I’m excited to be a part of the next generation of rider communication.”
Jamie Cheek, Cardo's VP of Sales for North America added that “Kevin has the background and enthusiasm needed to further enhance the Cardo and scala rider brand and embrace dealers and consumers alike. He is an all-in kind of guy, a genuine rider and an experienced professional who will surely be of great value for both Cardo and our channel partners."