CFMOTO USA proudly announced that industry veteran John Tranby has joined the company as director of Marketing. This new position was created to utilize Mr. Tranby’s industry knowledge to better support and develop the CFMOTO dealer and customer experience.
Tranby comes to the new role with over 20 years of experience working in the power sport industry and supporting dealer networks, most recently with Arctic Cat as director of Marketing.
“We are very pleased that John has joined our growing team. With John’s passion for the category and deep knowledge of the marketing toolbox available today, I am confident we can move our brand forward in the US,” Said Eric Fan CFO, CFMOTO USA. “Our main goal is the support and growth of our dealer network, and John’s strategic vision is going to go a long way in helping us achieve that.”
“It’s well known in the industry that CFMOTO has exciting great quality product and an unmatched price-value equation,” said Tranby. “With the addition of a few new product segments coming in the 2017 model year CFMOTO is going to be a serious player in the US market and that will be fun to be part of.”
Tranby holds a Bachelor of Business Administration with an emphasis in Marketing from the University of Minnesota, Duluth.