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Veracka family adds 6th dealership to group

Harley-Davidson of Palm Beach has been purchased by the Veracka family, current owners of five of the Top 10 Harley-Davidson stores in the US. While there are many changes ahead, including the new name, Palm Beach Harley-Davidson, the legacy of offering great bikes and great dealership events will remain.

“Harley-Davidson of Palm Beach owner, Mike Lehman, has done a great job for many years building both a community of Harley lovers as well as a great business that we will continue to build into the future for many years to come. Our company was founded by riders, built for riders and we are committed to passing that passion along to others from coast to coast. The newest addition of Palm Beach Harley-Davidson will be no exception,” says company owner, Michael Veracka.

“Harley riders are one big family that love to get together, ride together and to give back to the community together. The new Palm Beach Harley will become the epicenter of that community for South Florida. Look for more bike nights, more group rides, open house parties and charity events. We will have 100’s of New & Used Harleys on-site, along with an expanded selection of Parts, Accessories and Motorclothes. In fact, we have already started shipping truckloads of bikes from our stores across the country to immediately have a larger selection for our customers when we open the doors on day 1.”

Along with the massive inventory expansion, the new owners are currently hiring with plans to double the staff. The addition to the staff is necessary to achieve their Wildly Important Goal, “To fulfill dreams by delivering a premium customer experience, creating customers for life.”

The Veracka family’s group of Harley-Davidson stores, known as The Motorcycle Company, consists of High Octane Harley-Davidson, North Billerica, Mass., Rawhide Harley-Davidson, Olathe, Kan., Avalanche Harley-Davidson, Denver, Colo., Riverside Harley-Davidson, Riverside, Calif., Huntington Beach Harley-Davidson, Westminster, Calif. and is pleased to add Palm Beach Harley-Davidson to the family.

Visit www.palmbeachharley.com for more details.

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