Powersports dealers just received an educational boost with today’s announcement that Powersports Business and the Green Industry and Equipment Expo (GIE+EXPO) are partnering to present a UTV dealer training program at GIE+EXPO, which is scheduled for October 19-21, 2016, in Louisville, Ky.
GIE+EXPO is the largest trade show for the outdoor power equipment, lawn and garden equipment, light construction and landscape industries. Because UTVs are capable of enhancing prospects for businesses in those industries, it was a natural fit for Powersports Business to provide UTV dealer training through GIE+EXPO.
The UTV education sessions will be held the first day of the show, October 19, from 8 a.m. until 3 p.m. The education program will have a trade focus and will feature classroom-based sessions conducted by recognized powersports industry experts.
“Nearly two out of three UTV buyers accessorize their units, and one in three buys the UTV with accessories pre-installed, so there is profit to be made by showcasing and upselling accessories with the sale of UTVs,” OPEI president Kris Kiser said. “Even better for UTV dealers, 40 percent of UTV buyers purchase their accessories from UTV dealers. GIE+EXPO is the natural a natural home for this growing market.”
“We’re thrilled to partner with GIE+EXPO and bring UTV dealers the type of profit-building educational seminars that Powersports Business has become known for,” said David Voll, EPG Media LLC, VP of Powersports/Green Division.
Powersports Business editor in chief Dave McMahon, who has formed the speaker lineup and managed dealer educational seminars for the past four years for Powersports Business, added, “The UTV category continues to grow, and we’re expecting more of the same in 2016. Knowing that consumers on average purchase more than $1,700 in accessories on UTVs, we’re eager to present a lineup that will help dealers target the UTV buyer.”
With more than 400,000 UTVs sold in North America in 2015 and more growth on the horizon, UTV dealers have an abundance of current and prospective customers. Powersports Business once again will provide a seminar lineup that will provide dealers with insight into how to do business with those customers.
About EPG Media
EPG Media, LLC is a Minneapolis-based publisher of Powersports Business magazine, as well as Rider, Snow Goer, Thunder Press, and Boating Industry magazines in the motor sports industry, and Outdoor Power Equipment, SportsTurf and Landscape and Irrigation in the horticulture/green industries, in addition to publications and editorial properties in other business categories.
The Outdoor Power Equipment Institute (OPEI) is an international trade association representing more than 100 power equipment, engine and utility vehicle manufacturers and suppliers. OPEI is the advocacy voice of the industry, and a recognized Standards Development Organization for the American National Standards Institute (ANSI) and active internationally through the International Standards Organization (ISO) and the International Electrotechnical Commission (IEC) in the development of safety and performance standards. OPEI is managing partner of GIE+EXPO, the industry’s annual international trade show. OPEI’s Education & Research Foundation is the creative force behind the environmental education program, TurfMutt.com. OPEI-Canada represents members on a host of issues, including recycling, emissions and other regulatory developments across the Canadian provinces. For more information, visit www.OPEI.org
GIE+EXPO is an annual event sponsored by the Outdoor Power Equipment Institute, Inc. (OPEI), Professional Grounds Management Society (PGMS), and National Association of Landscape Professionals (NALP). It is the industry’s largest showcase for outdoor power equipment distributed through dealers, retailers and distributors for consumer, professional and rental use; lawn and garden products/outdoor leisure items distributed through home centers, dealers and retailers; and light construction and landscape equipment used by general contractors, landscapers, golf course superintendents and parks and recreation crews. For more information, visit gie-expo.com