The University of Michigan’s Transportation Research Institute released a study detailing that the number of Millennials who have a driver’s license is down more than 15 percent, according to an article in USA Today.
“The exact figure — 76.7 percent — represented a sharp decline from 79.7 percent in 2011, 82 percent in 2008 and 91.8 percent in 1983…Quite simply cars are becoming less important and less accessible to Millennials.”
While this decline in automobile interest is partly due to an increase in ride-sharing services and general indifference towards cars, it provides an opportunity for powersports dealers to market to Millennials.
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