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PowerLily mentorship program taking applicants

News Release

Female powersports entrepreneurs with great ideas for new products and services can get help from PowerLily's new Gas Tank Mentorship Program. The program will teach the entrepreneurs how to create successful business plans that they may have an opportunity to present, in-person, to influential leaders in the powersports industry. Applications to participate in the program are available here. The deadline for completed applications is February 12, 2016.

The application process involves the submission of a short “elevator pitch” video and written answers to a series of questions. Applications will be reviewed for subject and industry segment, so that each participant can be matched with an industry mentor who will provide the participant with guidance and counsel as they hone and prepare a detailed business plan which is due on June 30, 2016. The top five submissions will have an opportunity to present their business plan to a panel of judges at AIMExpo 2016, followed by a question and answer session. The business pitches will be evaluated based on numerous factors including, but not limited to, financial growth potential, overall strategic plan, strategic partners, scalability, innovation, impact and viability.

“The opportunity to showcase the fresh thinking and unique talent of women who are passionate about powersports to industry VIPs is proof of our commitment to PowerLily and innovation,” said Sarah Schilke, chair of PowerLily and national marketing manager of BMW Motorrad.

Gas Tank Mentors are established powersports industry leaders who have a long and notable track-record of success. “We’ve already secured six industry leaders who have signed on as mentors,” said Cam Arnold of the Motorcycle Industry Council. “This is an impressive group with vast experience in a variety of industry segments. They will help Gas Tank participants with invaluable insight, wisdom and decades of experience.”

Gas Tank mentors are Arnie Ackerman, chairman emeritus and founder of the Motorsport Aftermarket Group; Steve Johnson, past president and chief operating officer of Tucker Rocky Distributing; Frank Esposito, vice president of Scorpion Sports; Eric Anderson, founder and partner, Vroom Network; Mary Slepicka Green, past editorial director for Dealernews; and Cinnamon Kerns, AIMExpo Show Director. Those interested in becoming a Gas Tank mentor should contact Cam Arnold at carnold@mic.org.

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