BRP, (TSX:DOO) the Western Hockey League (WHL), Ontario Hockey League (OHL) and Quebec Major Junior Hockey League (QMJHL) have signed a multi-year sponsorship beginning this CHL season. With the sponsorship, BRP becomes the “Official Recreational Product” of all three leagues.
The agreement gives BRP an opportunity to directly engage with millions of passionate junior hockey fans from coast-to-coast throughout Canada. BRP will leverage its vast dealer network in communities throughout the country to reach fans, including the more than 9 million fans who attend live games during the season.
“This is a great opportunity for BRP and its dealers to support young athletes in communities throughout Canada,” said Anne Bélec, senior vice-president, Global Brand and Strategy. “CHL fans have a strong fit with BRP product owners, as we all have a passion for excellence and high performance.”
Sponsorship details include signage and digital programming across the 52 Canadian teams. A BRP rinkboard will also be incorporated into CHL national broadcasts airing on Sportsnet Friday Night Hockey and Sunday Afternoon Hockey as well as TVA Sports simulcasts. As part of this sponsorship, BRP will also receive exclusive marketing rights to be leveraged nationally or for local activation.
Additionally, BRP and the WHL, OHL and QMJHL are finalizing sponsorship elements that will provide fans a chance to win various prizes from BRP, including game tickets. Visit BRP brand sites in the coming weeks for up-to-date information about the how to participate.
“We are very excited to announce a new partnership with BRP as there is a natural fit with our member Clubs throughout the Country,” commented CHL vice president Ron Robison. “Our fans throughout Canada are not only avid hockey fans, but many also participate in outdoor activities and are keenly interested in learning more about the recreational products BRP has to offer.”