Chino, Calif.-based Yoshimura announced today a new Minimum Advertised Price (MAP) policy that will become effective August 1, 2015.
"In order to maintain the integrity of the Yoshimura brand as a premium offering and preserve the company's reputation for providing customers with quality exhaust, hard parts, best in class service/support, protect Yoshimura's competitiveness in the marketplace and the image of its products, Yoshimura R&D USA is unilaterally adopting a Minimum Advertised Price Policy (MAP) for Yoshimura products.
The new MAP policy will apply to all distributors and retailers, including online retailers that resell Yoshimura R&D USA products to end users. This policy will be uniformly enforced.
"We believe that this policy is fair for all customers and will help to protect the value of our products and our brand for everyone involved," said Dave Waugh, director of sales and marketing for Yoshimura R&D USA.
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