CarSoup.com has launched four niche websites customized to powersports enthusiasts. The sites, which are now live, are CycleSoup.com, ATVSoup.com, BoatSoup.com and SnowmobileSoup.com.
These sites are designed to connect those powersports enthusiasts with relevant purchase information from manufacturers, dealers and private sellers. In addition to the large dealer inventory available on the sites, a robust private-seller community is being developed. Additionally, the sites have been designed for users to view on smart phones and all of their favorite devices.
“We’re building on the strength and success of CarSoup.com, applying it to powersports and addressing these individual product lines and lifestyle audiences,” said Su-Lin Velin, CarSoup.com director of marketing. “Whether from a business or a consumer perspective, these are active consumers. We’re providing them access to buying or selling with our mobile-first approach. These new sites give powersports dealers an effective way to reach more of their in-market, local shoppers and consumers a great experience customized to their area of interest.”
CarSoup.com and the other niche sites listed are divisions of Bloomington, Minn.-based CarSoup.com, which is an online marketplace for buying, researching and selling new cars, used cars and other vehicles. Launched in 1998, CarSoup.com lists more than 2 million new and used vehicles nationally from both private sellers and more than 7,000 participating dealers. For more information, visit http://www.CarSoup.com.