Kawasaki Motors Corp., U.S.A. announced today that Steve Austin has joined the Kawasaki Strong family as brand ambassador. Austin, a Pro Wrestling Hall of Famer, action movie star as well as TV and radio personality will be appearing in upcoming Kawasaki Mule Pro-series advertising and marketing campaigns. He will also be featured in Kawasaki’s online properties and make special appearances at upcoming events.
“Steven Austin is the perfect fit for the Mule Pro-series and the Kawasaki Strong brand,” said Kawasaki vice president of marketing Chris Brull. “He can really put the family of machines to the test, especially on his ranch property in Texas, where the versatility, durability and strength of these rugged four-wheelers will shine through.”
Austin joins the Team Green family of ambassadors, which already includes the likes of Supercross legend Jeremy McGrath, 2013 Professional Bullriding Champion JB Mauney, motorcycle stunt rider Jason Britton, and 11-time World Drag Race Champion Rickey Gadson, among others, to further promote the Kawasaki powersports product line.