Sarah Schilke, national marketing manager, BMW Motorrad USA, is pleased to announce that Mark Buche assumed the role of marketing communications manager, Motorrad, effective May 18, 2015.
Mark comes to BMW from the Motorcycle Industry Council (MIC) in Irvine, CA, where he served as manager, Emerging Markets. During his 10-year tenure at the MIC, Mark earned increasingly significant responsibilities in promoting motorcycling through the Discover Today’s Motorcycling (DTM) market expansion initiative.
“Mark knows the motorcycle marketplace inside and out,” commented Ms. Schilke. “Some of his key initiatives have involved re-launching Motorcycles.org and consulting with MIC member companies and dealers. He also has experience directing marketing agencies, organizing events and conducting market research. At the MIC, he was the resident new media and new market strategist and we look forward to Mark applying his skills to further the BMW Motorrad brand.”
In addition to his industry experience, Mark is an avid all-around motorcyclist, enjoying street, track and adventure riding. He holds a bachelor’s degree in Communications.
In his new position Mark will be responsible for managing all aspects of the communications mix including advertising, website initiatives, social media and dealer marketing. His experience will be especially valuable as BMW Motorrad launches more new models targeting new consumer segments in upcoming years.