BRP has produced its 300,000th Lynx snowmobile, a 2014 Lynx Boondocker 3900 800 E-TEC model, in its state-of-the-art manufacturing facility in Rovaniemi, Finland, in the Arctic Circle.
“I am proud of the work that has made BRP’s Lynx brand the leading snowmobile brand in Europe,” said Jukka Jokinen, vice-president, BRP Finland. “The Lynx story began in 1967. With consistent research and development, we have since become industry leaders. Thanks to our employees who have made this milestone possible.”
Finland’s Ministor of Labour, Lauri Ihalainen, visited the facility for the occasion and praised BRP and its employees for demonstrating that Finland has the skills to produce competitive, world-class products.
BRP currently employs more than 300 people in its Finnish manufacturing facility, which also assembles some models of Ski-Doo snowmobiles and Can-Am ATVs. One of BRP’s 2013 Can-Am innovations is a six-wheeled ATV that was developed in Rovaniemi, where it will also be assembled.
Developed for Nordic environment and snow conditions, Lynx snowmobiles meet the needs and preferences of local snowmobilers. The design and look of Lynx sleds reflect an image of its wild namesake. Lynx and Ski-Doo snowmobiles are industry-leaders in the Scandinavian market. Lynx snowmobiles have also had outstanding success in racing arenas. Seven of the past 13 winners of the SnowCross world championships did do on Lynx sleds.