EagleRider promoting U.S. tourism on European travel show
News release
EagleRider, the world’s largest motorcycle rental, tours, sales, service, and parts & accessories company, has become an official sponsor to European hit TV show, Extreme Frontiers. Extreme Frontiers is a popular reality travel show that features British actor Charley Boorman traveling through various destinations across the globe. Along with EagleRider, Brand USA, the public-private partnership responsible for promoting the United States as a premier travel destination, is also playing an integral sponsorship role in Extreme Frontier’s upcoming 2014 season, Extreme Frontiers USA.
A focal point at many of the destinations around the United States will have motorcycle riding and touring incorporated. EagleRider’s involvement and sponsorship is centered on these aspects of, encouraging motorcycle travel and touring within the USA. To help build excitement and outreach among domestic and international travelers, EagleRider has launched their “Win Your Dream Ride” sweepstakes giving away an all-inclusive EagleRider guided motorcycle tour.
Brand USA aims to build a stronger outreach to the European market to promote travel and tourism to the U.S. As Extreme Frontiers USA will be aired all across Europe, this partnership provides these internationally recognized brands an opportunity to cohesively promote motorcycle travel and tourism to a receptive audience.
The show is currently in production and is scheduled to air in 2014. To enter to win a free guided motorcycle tour visit, www.eaglerider.com/giveaway.
