With OEM fiscal reports and the RBC Capital/Powersports Business dealer survey reporting a slump in first quarter motorcycle sales, it’s no surprise that the Motorcycle Industry Council delivered the same news. Through March, total motorcycle sales, including ATVs, were down 13.3 percent.
Off-highway motorcycle was the only segment that saw an increase in the first quarter, up 0.4 percent from the year-ago period, however it was down 1.3 percent in March.
Scooter sales were hit the hardest, down 34.6 percent in Q1 to 4,771 units, only 154 more units than were sold in March 2012 alone. On-highway motorcycles were down 16.2 percent for the quarter, while dual sport bikes dropped 14.9 percent. Not including ATV, motorcycle sales were down 14.7 percent for the quarter and 22.3 percent in March.
ATV sales decreased 10.4 percent in Q1 and 12.5 percent in March.Click here for reuse options!
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