BMW Motorrad has announced a long-term cooperation agreement with India’s TVS Motor Company, signaling BMW’s entry into the below 500cc segment.
Various stages of production of the below 500cc bikes will be planned by both companies, but implemented with different focal areas that leverage the strengths of each. Both BMW and TVS will offer their own derivatives of the bikes, selling them through their own distribution channels in India and globally.
"In view of changing motorcycle markets, demographic developments and increasing environmental demands we are expanding our product range so as to tap into fresh growth potential. We have a highly expert and experienced partner in the TVS Motor Company. This means that in future we will be able to offer vehicles in smaller capacity classes in addition to the BMW Motorrad core segments. Various types of motorcycle are conceivable. They will meet the expectations of a BMW motorcycle in terms of riding fun as well as setting a new benchmark when it comes to stability, agility and performance figures. I regard this long-term cooperation as an important step along the road to profitable, sustainable growth,” said Stephan Schaller, president of BMW Motorrad.
Venu Srinivasan, chairman of TVS Motor Company, added "With BMW Motorrad, we see an ideal long-term strategic partner who shares our core values: focus on quality, engineering prowess, innovation and customer satisfaction. We intend to leverage each other’s strengths to deliver a new series of products offering cutting edge technology for our customers."