Winnipeg-based FXR Factory Racing Inc., the leader in snowmobile apparel and the home of Full Throttle Addiction, announced the contracting of Doug Rust to the position of marketing/special projects manager. Rust, an industry veteran, comes from Next Level Sports Marketing LLC, where he was director of sponsor sales and operations of ISOC Racing.
Rusts’s responsibilities in this newly created position will be to create and develop new product, race support, and advertising and promotion opportunities for FXR in North America.
Doug brings with him to this position, over twenty one years of cumulative experience in the power sport industry stemming from the development of snowmobile aftermarket products to managing activation for Monster Energy full tours of AMA outdoor national motocross.
Milt Reimer, president and CEO of FXR Factory Racing, said that Reimer’s attributes are committed to pursuing growth in current and future markets, and positively impact the company’s presence as an industry leader.