PowerSports Network, a division of Dominion Enterprises, has introduced Premium Mobile Website Customization and its PSN Maintenance app.
The website customization service allows PSN's dealers to develop a more unique mobile website. PSN's designed team can create custom banners, navigation and color schemes to inject each dealership's personality. Nearly a quarter of all traffic to PSN dealer sites comes from a mobile device, PSN reported.
"Mobile adoption isn't slowing down, and dealerships need to make sure they're providing the best shopping experience on their full website and mobile website," said Gwyn Price, vice president of sales and marketing for Dominion Powersports Solutions. "PowerSports Network's new Premium Mobile service allows dealerships to extend the branding on their full website to their mobile-friendly site. We want to help dealers make the best impression even before buyers come to their stores."
PSN's iPhone app has been designed for dealers to be able to photograph units as they arrive at the dealership and upload those photos directly to their website inventory from an iPhone, iPad or iTouch. Dealers can also reference their inventory from the app.
"Our new PSN Maintenance iPhone app eliminates the time consuming steps in adding inventory photos to website listings," Price said. "By using our new app, dealers are able to speed the process of sending photos critical to the inventory sales process from their mobile device to the web. This process ultimately improves dealership efficiency and increases lead opportunities by quickly replacing stock photos with actual pictures of inventory."
To customize their mobile website, PSN dealers can contact their client services account representative at 800/556-0314. The PSN Maintenance app can be downloaded from the iTunes store here.