E-Z-GO, a global manufacturer of light-transportation vehicles, announced that Eric Bondy has joined the company as vice president, consumer value stream.
Bondy, who joins E-Z-GO from KYMCO USA where he had served as president and CEO since 2004, has more than 16 years of leadership experience in the powersports industry. He was 2008 Powersports Business Executive of the Year.
At E-Z-GO, Bondy will oversee the company's marketing and sales operations for the consumer segment, including the Bad Boy Buggies brand and product lines as well as E-Z-GO's Terrain and Express lines of UTVs, the Freedom line of personal golf cars, and the 2Five line of street-legal vehicles.
Bondy will lead all customer-facing functions, including strategy development and execution, worldwide sales, marketing, product development and channel development.
"I'm excited to join E-Z-GO and look forward to working with a great group of people," Bondy said. "Our focus will be on implementing new strategies and approaches to drive expansion of our consumer businesses. The team and I will work very hard to build our brands and accelerate the development of new products, services and solutions to satisfy emerging consumer needs and help our dealers grow their businesses."
"I'm proud that E-Z-GO attracted an executive of Eric's caliber to lead our consumer value stream," said Kevin Holleran, president of E-Z-GO. "I expect that he will make an immediate impact as we build our presence in a segment that represents a key engine for our company's future growth."
Prior to joining KYMCO, Bondy spent nearly nine years at Arctic Cat. There, he served in numerous leadership roles in marketing and sales, including director, marketing services, sales and marketing manager for SAP Implementation, and regional sales manager.
Bondy is a graduate of Moorhead State University in Minnesota and earned his MBA from Clemson University.