Manheim Specialty has launched a quarterly video blog as part of its comprehensive social media initiative designed to engage dealers and demonstrate the many informational and business uses of social media. The first installment features general manager Karen Braddy discussing 2011 pricing trends for boats, recreational vehicles and motorcycles, hosted through the company's YouTube channel here.
The broader social media initiative includes event-related contests such as the "Guess the Bid" promotion at Dealer Expo. Dealers can enter the promotion at Dealer Expo Booth 4852, and also through the company's Facebook page here.
"We think the convenience of social media is one of the things that makes it so appealing to such a wide audience," Braddy said. "We know our customers have different social media preferences, and we are accommodating them through our Facebook page, Twitter feed, YouTube channel and blog. We want to engage dealers through their preferred social media platforms and in turn show them how they can use social media to reach their customers."
Manheim Specialty's social media initiative incorporates a variety of elements and will be used to discuss used vehicle market trends and information, upcoming sales at Manheim Specialty auction locations, industry news and other resources. Manheim Specialty will also announce contests and survey dealer opinions.
"We believe there are so many potential uses for social media, and we are keeping track of what dealers like," Braddy said. "We will offer many different types of content, but will focus on the types that dealers find most helpful."