Each year J.D. Power and Associates conducts a survey of new motorcycle buyers, and for the past several years, Powersports Business has been privy to exclusive results of that survey. As always, this data revealed interesting facts and trends about riders.
In the latest Inside Powersports video, seen here, PSB Senior Editor Dave McMahon reveals some of the data and previews what other information will be covered in the January issue of Powersports Business, which will be mailed next week.
For dealers looking to contribute to our February issue, please participate in Powersports Business' annual Dealer Gameplan survey here.