ARI has announced that it has integrated FootSteps, its lead management system, with PartSmart, its parts lookup software.
"With a simple click of the mouse, dealers can easily capture customer information in FootSteps at the time of a sale or service event, record make and model information, as well as keep track of parts orders and service quotes," said Catie Lukas-Ter Horst, product manager of eCatalogs at ARI. "The integration of FootSteps and PartSmart and the resulting flow of data between these lead management solutions offers dealers a powerful value proposition in that they can now easily automate a consistent and professional series of communications that will keep their brand, products and services at the forefront of their customers' mind. They can proactively engage targeted customers and suggest seasonal service, recommend or upsell maintenance plans or notify them of special offers and promotions in a highly cost-effective manner."
PartSmart is used by 50,000 dealers in a variety of industries, and it interfaces with more than 90 dealer management systems.